About
Media expertise
rooted in culture.
Ad Targetique was founded to bridge the gap between today's rapidly evolving media landscape and the media-side practices that shape it. Built on 24 years of experience across media, agencies, and multicultural strategy, we apply firsthand industry perspective to every media investment.
Insider Experience
Insider experience and expertise.
Our Story
J. Lee
Founder
Ad Targetique was founded on 24 years of experience inside leading U.S. media organizations, worldwide multicultural broadcast networks, and award-winning agencies—bringing together media-side expertise, data analysis, and audience insight.
The journey began in 2004 as a creative house and evolved through leadership roles to build media departments from the ground up and implement advance digital capabilities for multicultural agencies, holding companies, and in-house teams for international brands.
Along the way, one thing became clear: as the media landscape evolved, media-side practices evolved with it. Agencies continue to recruit exceptional talent, but keeping pace with rapidly changing media practices requires continuous collaboration and specialized perspective.
Ad Targetique was created to bridge that gap — bringing media-side practices, cross-cultural expertise, and strategic perspective together to help brands and agencies navigate today's evolving media landscape with confidence.